Similar operations requirements for the fleet ensures operating an efficient point-to-point route structure, ongoing work, reduced fuel consumption, and highly productive employees as there is no variation in the maintenance of the fleet. They have done this by including a single aircraft type, the Boeing 737, in their fleet. Southwest is able to achieve this distinction by being able to keep costs low. It has the world’s largest Boeing fleet of any airline. Lowest operating cost in the airline industry: Southwest has operating costs which are lowest in the industry. Southwest flies 4000 flights on weekdays to about 100 locales in America and 10 additional countries during surges in peak travel period.ģ. In spite of it being a low-cost no-frills airline, it persistently wins the passenger-satisfaction awards year after year. This indicates a very successful network connecting destinations that has indeed contributed to its industry leading market share in a highly competitive market. In 2019, Southwest Airlines was the leading airline in the U.S., with a domestic market share of just over 20 percent. Department of Transportation (the “DoT”), "Southwest was the largest domestic air carrier in the United States, as measured by the number of domestic passengers boarding it”. As of January 2020, it serves 720 nonstop city pairs, serving 101 destinations with 747 aircraft in its fleet. Passengers using the WiFi network through personal devices are permitted to engage in on-demand content streaming i.e view movies and television shows, as well as nearly 20 channels of free, live TV.Ģ.Ě robust network and highest domestic market share: Southwest Airlines has effectively implemented the model of point-to-point network of connecting destinations as compared to the hub and spoke network of other airlines. ![]() It is one of the major airlines who pioneered ticketless travelling and the only airlines in the United States to offer bags-fly-free service (first 2 checked pieces of luggage with size and weight limits applicable) to everyone, no change fess, although differences in fares might be applicable.Īs launch Customer of the Boeing 737 MAX 8 in North America, Southwest Airlines boasts of the largest fleet in the world of Boeing aircraft, all of which are equipped with satellite-based WiFi. Moreover, the strong brand image that the airline has built over the years has built great customer loyalty as well. This indicates the good overall profitability of the airline. Thus, Southwest has a legacy of strong profits year on year and also growth in revenues. However once impact of pandemic subsides the company is expected to be on track again. The year 2020 was an exception due to the severe impact of pandemic which saw the trend broken with Southwest registering a net loss of $3.1 billion with operating revenues at just $9.0 billion. It had an impressive 83.5% load factor, which is an indication of the percentage of seats filled. Operating revenues rose to a record $22.48 billion in FY19. Good profitability, revenue growth and a strong brand image: For the 47th consecutive year, southwest was profitable, earning $2.3 billion net income for the year 2019. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.ġ. The airlines vision is "To become the world’s most loved, most flown, and most profitable airline". Southwest Airlines USP or unique selling proposition lies in being the largest low cost carrier in the United States, pioneering ticketless travelling, offering free baggage bags-fly-free service (first 2 checked pieces of luggage with size and weight limits applicable) to everyone. The airline continues to differentiate itself by extraordinary customer service flying 130 million passengers annually and employs around 56,500 employees as of early 2021. The company’s website,, is the only platform for customers to purchase and manage travel online. ![]() Department of Transportation (DOT), Southwest Airlines became the largest domestic air carrier in USA in 2003, measured by the number of domestic originating passengers who boarded and has ever since maintained its position. Based on the data available from the U.S. Presently, it operates a total of 723 Boeing 737 aircraft across 101 destinations in 40 states of the USA, and nine international countries near the USA. ![]() Southwest started service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities of Dallas, Houston, and San Antonio. About Southwest Airlines : Southwest Airlines is a major passenger airline based out of the U.S.A., headquartered in Dallas, Texas, which provides scheduled air transport in the United States and international markets near to USA.
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